Target Audience Research

List of Blogging tools

Conventions of a pop video

Audience Theory

Audience Theory

Explanation of Favourite Pop Music Video

The music video Uptown Funk is a very comical, innovative and creative music video which uses various techniques to give an 80's feel to the video. I enjoy watching this music video because of the way it uses camera techniques to engage the audience. For example, the fish eye is used at various points which makes the audience feel like they are part of the music video in a sense, and this fits into the power elite theory proposed by C Wright Mills as the audience are able to escape from reality and feel apart of a fictional world that does not contain the same stress as everyday life. It also fits under the Users and gratifications theory as when the audience watch the video, they identify aspects of their own lives and then discuss the video with others and this is proven by the fact that it has received over 1 billion views on YouTube and therefore validates the theory.

Favourite Pop Video

Media Language- Deconstruction of Jessie J's album cover